Thursday, 5 January 2012
Evaluation-Main Product and ancillary texts
House Style
The house style of Robert Staines products is visible throughout with the iconography of "the boy with the piano". This imagery let's our audience connote that our artist is a genuine person whose creating his own music for the world, that is why we emphasised the pianos imagery in both our digipak,video and magazine ad. The piano is one of the trademarks we tried very hard to emphasise with our artist.
The entire vintage clothing style the artist has is very iconic and was used to our advantage on our CD design where we used the shirt pattern that is seen throughout the products in his costume as the CD design because it gives our artist a distinct house style and helps set a tone for him.
The colour scheme on the magazine ad and digipak is warm so our product stands out and let's our target audience see the products amongst lots of otther products. The warm colour scheme also let's our audience connote warmth,passion and positvity to our artist which is what we wanted them to connote as it'll draw them in.
The clean cut borders and stark colours on our products was used because of existing indie artists (GORILLAZ) using similar designs and as it's a proven success formula we believed we could adapt it our own benefit.
Overall it has worked to our advantage but has also been a bit of a bad decision as the warm colours don't share continuity with our music videos colour palette which has the artist surrounded by cold blues. Another negative repurcussion from using the colours red,black and white on our products is that it bares a striking resemblance to the R'n'B artists "Drake"'s album cover.
Artist Representation
The clothing our artist is featured wearing is all very similar as we wanted the artist to have an easily recognisable clothing style (which is almost always a blazer and smart dress shirt with shoes,) as it could begin a fashion trend to a wider audience while also appealling to the target audience and letting the audience connote from the standard clothing items that Robert is a genuine down to Earth person while also having an edge as all his clothing pieces are vintage.
The image of Robert on both the magazine ad and digipak has him pulling an expression which appears at ease with his body language towards the piano. Roberts body language lets the audience connote a sense of sensitivity and shows Robert as a person whose in touch with his emotions.
This pose may also be interpreted as not feeling wholly comfortable with himself which also benefits him as it once again emphasises the idea of him being a genuine person and shows a link between himself and his music.
The music video features Robert at his piano surrounded by magazine articles while playing a piano in a school hall. In the video Robert is shown both playing the only instrument featured in the song and also singing which conforms to the traditions of most indie artists and helps us sell him to his target audience.
Robert's style of playing piano is very similar to the pose of him on the digipak and magazine ad as we wanted the imagery that connoted vulnerability and sensitivity to expressed in his movements aswell as it has helped artists like "Ed Sheeran" appealling to both his target audience and a wider audience.
Mode Of Address
As stated earlier the imagery of Robert on the digipak and magazine ad uses the imagery of the piano and his body lanuage to allow the audience to connote that he's a sophiscated emotional person which is also emphasised through the lyrics of his song and in the music video where he "pours his heart and soul out" into the music.
The cold colours in the video are used to let the audience connote a sense of calmess,relaxation and peace with Robert, while the warmer red colours in the digipak and magazine ad are used to let the audience connote that Robert is a positive force full of passion and positivity.
The themes of positivity that Robert is shown to express in the products is developed when Robert is also not present on screen in the music video by featuring pleasant text messages from him in the music video.
The stark colours that go along with the primary cold/warm colours is used to help display a sense of realism and authenticity throughout the video to help benefit the narrative of both videos and emphasise the idea that the artist is a genuine person and not an artificial or twisted music star.
The house style of Robert Staines products is visible throughout with the iconography of "the boy with the piano". This imagery let's our audience connote that our artist is a genuine person whose creating his own music for the world, that is why we emphasised the pianos imagery in both our digipak,video and magazine ad. The piano is one of the trademarks we tried very hard to emphasise with our artist.
The entire vintage clothing style the artist has is very iconic and was used to our advantage on our CD design where we used the shirt pattern that is seen throughout the products in his costume as the CD design because it gives our artist a distinct house style and helps set a tone for him.
The colour scheme on the magazine ad and digipak is warm so our product stands out and let's our target audience see the products amongst lots of otther products. The warm colour scheme also let's our audience connote warmth,passion and positvity to our artist which is what we wanted them to connote as it'll draw them in.
The clean cut borders and stark colours on our products was used because of existing indie artists (GORILLAZ) using similar designs and as it's a proven success formula we believed we could adapt it our own benefit.
Overall it has worked to our advantage but has also been a bit of a bad decision as the warm colours don't share continuity with our music videos colour palette which has the artist surrounded by cold blues. Another negative repurcussion from using the colours red,black and white on our products is that it bares a striking resemblance to the R'n'B artists "Drake"'s album cover.
Artist Representation
The clothing our artist is featured wearing is all very similar as we wanted the artist to have an easily recognisable clothing style (which is almost always a blazer and smart dress shirt with shoes,) as it could begin a fashion trend to a wider audience while also appealling to the target audience and letting the audience connote from the standard clothing items that Robert is a genuine down to Earth person while also having an edge as all his clothing pieces are vintage.
The image of Robert on both the magazine ad and digipak has him pulling an expression which appears at ease with his body language towards the piano. Roberts body language lets the audience connote a sense of sensitivity and shows Robert as a person whose in touch with his emotions.
This pose may also be interpreted as not feeling wholly comfortable with himself which also benefits him as it once again emphasises the idea of him being a genuine person and shows a link between himself and his music.
The music video features Robert at his piano surrounded by magazine articles while playing a piano in a school hall. In the video Robert is shown both playing the only instrument featured in the song and also singing which conforms to the traditions of most indie artists and helps us sell him to his target audience.
Robert's style of playing piano is very similar to the pose of him on the digipak and magazine ad as we wanted the imagery that connoted vulnerability and sensitivity to expressed in his movements aswell as it has helped artists like "Ed Sheeran" appealling to both his target audience and a wider audience.
Mode Of Address
As stated earlier the imagery of Robert on the digipak and magazine ad uses the imagery of the piano and his body lanuage to allow the audience to connote that he's a sophiscated emotional person which is also emphasised through the lyrics of his song and in the music video where he "pours his heart and soul out" into the music.
The cold colours in the video are used to let the audience connote a sense of calmess,relaxation and peace with Robert, while the warmer red colours in the digipak and magazine ad are used to let the audience connote that Robert is a positive force full of passion and positivity.
The themes of positivity that Robert is shown to express in the products is developed when Robert is also not present on screen in the music video by featuring pleasant text messages from him in the music video.
The stark colours that go along with the primary cold/warm colours is used to help display a sense of realism and authenticity throughout the video to help benefit the narrative of both videos and emphasise the idea that the artist is a genuine person and not an artificial or twisted music star.
Evaluation-Brief
The brief that I have been working towards was to "create a promotion package for the release of an album" which had to include "a music video prom o video" and "a digipak for the albums release" with a " magazine advertisement for the digipak".
Immediately upon hearing the brief I turned to the website unsigned artists but didn't want the hassle of having to find actors to portray the artists and also none of the music particularly stood out to me.
I then turned to my friends Ed Alston and Robert Staines to see if they could help me and let me direct a music video for them. Both artists were very helpful and in the end I chose to go with Robert Staines as he lives close by to me so it meant that filming and photo shoots would be much easier to organise with him.
I selected the song "Sea Kelp and Cigarettes" as the song to do the music video for as it's not just the artists own song but has a message in his song that I didn't believe was explored enough in music nor was it explored often by male artists; eating disorders.
During the early development stages I used surveys to help me brand Robert to my target audience, this included questions on the style of music video my target audience wanted and the clothing/costumes they wanted to see Robert wearing.
It was also during these initial planning stages that lots of our final ideas came from which included having Robert appear as a genuine person with a flare for the extravagant which our target audience could relate to, the imagery of the black grand piano in an empty or unusual location and also the gritty and raw story telling of a girl with an eating disorder.
Immediately upon hearing the brief I turned to the website unsigned artists but didn't want the hassle of having to find actors to portray the artists and also none of the music particularly stood out to me.
I then turned to my friends Ed Alston and Robert Staines to see if they could help me and let me direct a music video for them. Both artists were very helpful and in the end I chose to go with Robert Staines as he lives close by to me so it meant that filming and photo shoots would be much easier to organise with him.
I selected the song "Sea Kelp and Cigarettes" as the song to do the music video for as it's not just the artists own song but has a message in his song that I didn't believe was explored enough in music nor was it explored often by male artists; eating disorders.
During the early development stages I used surveys to help me brand Robert to my target audience, this included questions on the style of music video my target audience wanted and the clothing/costumes they wanted to see Robert wearing.
It was also during these initial planning stages that lots of our final ideas came from which included having Robert appear as a genuine person with a flare for the extravagant which our target audience could relate to, the imagery of the black grand piano in an empty or unusual location and also the gritty and raw story telling of a girl with an eating disorder.
Sunday, 11 December 2011
Post Production- Week 13
It's nearly all over! I've only got to now complete my evaluation as all our products have been handed in on time. This week my partner and I finished the editing of our music video which I'm overall pleased with however in regards to the ending,the ending is what I described but is NOT executed in the slightest like how I had imagined. I personally feel the ending is rushed and doesn't give off the emotions and atmosphere I had intended for but won't complain as the rest of the video was near enough entirely what I wanted.
The digipak was also completed this week. My partner and I decided during the process of creating the digipak to stick with the maroon red,black and white colour scheme and added red boarders and stark whites throughout the digipak design. While taking photos of the artist for the digipak I had an idea which I believed worked better than the original CD design of Robert's face looking stunned under the CD and covering his eyes on the CD. The pattern on Roberts shirt is very interesting and got my attention when a person walking through our location commented saying "That shirt is really cool, really sticks in your head with that old school look". I then had the idea to use the "cool" shirt design as the CD design cover as it had always stuck in my head and separated Robert from a lot of mainstream artists.
I pitched it to my partner who liked the idea and in one lesson we had our CD design complete. The cover also went through a drastic change. While getting photos I didn't like the images of Robert on the piano as much as the ones on our preliminary photos and when looking at other artists' magazine ads they often had the magazine ads imagery as the cover of their CD's or digipaks. I pitched the idea to my partner backing myself up with real life examples and my partner agreed this made more sense than the original cover and we completed the design with relative ease in one lesson as the majority of the tinkering had already been done when designing the magazine ad.
I'm very happy with our three products but looking in hindsight feel that there was a LOT that we could have improved on like the ending of the music video, having more red cinematography in the music video as the video has more blue tones with a few oranges and warm colours while the magazine ad and digipak have strong emphasis on the colour red. Other things I think we could have improved on is the detail in the digipak like studio information and means for the audience to get more information on the artist.
I'm happy the production is over and look forward to evaluating my work.
The digipak was also completed this week. My partner and I decided during the process of creating the digipak to stick with the maroon red,black and white colour scheme and added red boarders and stark whites throughout the digipak design. While taking photos of the artist for the digipak I had an idea which I believed worked better than the original CD design of Robert's face looking stunned under the CD and covering his eyes on the CD. The pattern on Roberts shirt is very interesting and got my attention when a person walking through our location commented saying "That shirt is really cool, really sticks in your head with that old school look". I then had the idea to use the "cool" shirt design as the CD design cover as it had always stuck in my head and separated Robert from a lot of mainstream artists.
I pitched it to my partner who liked the idea and in one lesson we had our CD design complete. The cover also went through a drastic change. While getting photos I didn't like the images of Robert on the piano as much as the ones on our preliminary photos and when looking at other artists' magazine ads they often had the magazine ads imagery as the cover of their CD's or digipaks. I pitched the idea to my partner backing myself up with real life examples and my partner agreed this made more sense than the original cover and we completed the design with relative ease in one lesson as the majority of the tinkering had already been done when designing the magazine ad.
I'm very happy with our three products but looking in hindsight feel that there was a LOT that we could have improved on like the ending of the music video, having more red cinematography in the music video as the video has more blue tones with a few oranges and warm colours while the magazine ad and digipak have strong emphasis on the colour red. Other things I think we could have improved on is the detail in the digipak like studio information and means for the audience to get more information on the artist.
I'm happy the production is over and look forward to evaluating my work.
Friday, 9 December 2011
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