Post Production- Week 13

It's nearly all over! I've only got to now complete my evaluation as all our products have been handed in on time. This week my partner and I finished the editing of our music video which I'm overall pleased with however in regards to the ending,the ending is what I described but is  NOT executed in the slightest like how I had imagined. I personally feel the ending is rushed and doesn't give off the emotions and atmosphere I had intended for but won't complain as the rest of the video was near enough entirely what I wanted.

The digipak was also completed this week. My partner and I decided during the process of creating the digipak to stick with the maroon red,black and white colour scheme and added red boarders and stark whites throughout the digipak design. While taking photos of the artist for the digipak I had an idea which I believed worked better than the original CD design of Robert's face looking stunned under the CD and covering his eyes on the CD. The pattern on Roberts shirt is very interesting and got my attention when a person walking through our location commented saying "That shirt is really cool, really sticks in your head with that old school look". I then had the idea to use the "cool" shirt design as the CD design cover as it had always stuck in my head and separated Robert from a lot of mainstream artists.

I pitched it to my partner who liked the idea and in one lesson we had our CD design complete. The cover also went through a drastic change. While getting photos I didn't like the images of Robert on the piano as much as the ones on our preliminary photos and when looking at other artists' magazine ads they often had the magazine ads imagery as the cover of their CD's or digipaks. I pitched the idea to my partner backing myself up with real life examples and my partner agreed this made more sense than the original cover and we completed the design with relative ease in one lesson as the majority of the tinkering had already been done when designing the magazine ad.

I'm very happy with our three products but looking in hindsight feel that there was a LOT that we could have improved on like the ending of the music video, having more red cinematography in the music video as the video has more blue tones with a few oranges and warm colours while the magazine ad and digipak have strong emphasis on the colour red. Other things I think we could have improved on is the detail in the digipak like studio information and means for the audience to get more information on the artist.

I'm happy the production is over and look forward to evaluating my work.