The brief that I have been working towards was to "create a promotion package for the release of an album" which had to include "a music video prom o video" and "a digipak for the albums release" with a " magazine advertisement for the digipak".
Immediately upon hearing the brief I turned to the website unsigned artists but didn't want the hassle of having to find actors to portray the artists and also none of the music particularly stood out to me.
I then turned to my friends Ed Alston and Robert Staines to see if they could help me and let me direct a music video for them. Both artists were very helpful and in the end I chose to go with Robert Staines as he lives close by to me so it meant that filming and photo shoots would be much easier to organise with him.
I selected the song "Sea Kelp and Cigarettes" as the song to do the music video for as it's not just the artists own song but has a message in his song that I didn't believe was explored enough in music nor was it explored often by male artists; eating disorders.
During the early development stages I used surveys to help me brand Robert to my target audience, this included questions on the style of music video my target audience wanted and the clothing/costumes they wanted to see Robert wearing.
It was also during these initial planning stages that lots of our final ideas came from which included having Robert appear as a genuine person with a flare for the extravagant which our target audience could relate to, the imagery of the black grand piano in an empty or unusual location and also the gritty and raw story telling of a girl with an eating disorder.
No comments:
Post a Comment