Audience Research Results-
I created a questionairre and sent it out to my target audience to get their input on what they want from the chosen artist and what they'd expect, here are the results of the research.
Audience Feedback To Initial Idea To Artist Music Video-
After briefing the target audience on the initial idea of the video for my target audience 26.7% of the target audience thought it was a brilliant idea with the majority of my target audience thinking it was a good idea with 66.7% agreeing and only 6.7% thinking it was fair. From this data I have learnt that the foundation of the idea we have at the moment is proving to be very popular and will need a little bit more developement but is most certainly appealling to our target audience.It should also be noted that there was an option on the questionairre for my target audience to make their own notes in more depth however only one person chose this option and the results they left were spam and had no creative input into the questionairre.
Audience Feedback To How They Vision Artist Fashion-
We were interested in discovering what our audience would imagine our artist to sound like so the two mix well together and appeal to the audiences inner eye. To do this we gave a list of pre set outfits and had our audience choose on what they thought suited the artists' voice and what they liked. It was a 40-40% split on the outfits the audiences associated with our artist and luckily for us both outfits were very similar to what we imagined our target audience would like, these top scorers were "Blazer,smart shirt and trousers, with a bow tie (informal style)" and "Braces, topman shirt,smart trousers and a bowtie". To decide which outfit our arist will wear in the video we will take photos of two seperate photos and put them onto Facebook to have a vote on which outfit should be selected for us in the video.
Audience Feedback To Color Scheme For Artists DVD AD & Digipack-
We wanted to know what our audience would think best illustrates the music categories our artist falls into so that when we begin branding and marketing our artist we approach it in the correct manner. The results from the questionairre have shown that muted natural colors were the most popular with natural colors coming in second in the survey. With this information now available I know that when we begin designing these products I will use a color scheme which is very natural or only slightly altered so to blend with what our target audience likes and associates with our artists particularr type of music.
One person in the questionairre and said "Indie soul - Warm, rich colours but not bright. Indie folk - Fresh and natural.. very earthy colours"; this information is very beneficial for us because we now know that depending on what the song "Sea Kelp and Cigarettes" falls under we can use natural colors similar to these for the video. An example of how this comment has helped us is that now if the song falls into Indie Sould we can use warmer colors in the scenery and mise en scene but still keep it natural without color correcting to better appeal to the target audience.
Audience Feedback To Artists Unique Selling Point-
The results of this section of questionairre seemed rather mixed and this was expressed even more with one participant saying in regards as to what to focus on (as the artists' uniqe selling point) as "all of them". From all the results from this question I think I'll focus on emphasising all of the things in the list and let them almost "brand the artist himself" much like as what was said during the initial ideas pitch feedback session.
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