During the summer break I have been trying to discover possible artists that I would like to use in my music video and marketing strategy. I originally had intended to use the website "Unsigned" to discover unsigned musical talent who I would be able to work with and whose music also appealed to me so I would have a better understanding of how to market them to their target audience. Sadly I was unable to find any artists who grabbed my attention and the few who did catch my attention had now gotten signed or I was unable to get in contact with.
Fortunately I know a few musicians who were happy to be included in my work such as "Ed Alston", Robert Staines and Khalia.
I experimented with various ideas for the artists video and managed to narrow down my ideas. For each artist I did research into not just how to make a video that would be suitable for the artists song but also how well I could market the artist to the audience.
Week 1
I decided on using Robert Staines' "Sea Kelp and Cigarettes" because I felt his music was appealing to myself ,a large audience and because he is in close proximity to my academy which in turn means that we can have him in our music video which will add to the verisimilitude. Immediately on choosing Robert I began an extensive creative process on developing his music video which including writing rough music video outlines and sketching album covers, I also did some market research and began viewing artists like Adele who are branded in ways similar to how I would like to brand Robert.
No comments:
Post a Comment