(Pre Production) Week 2

This week I sent out a questionnaire to help get my target audiences opinion on the products I will create for my artist Robert Staines.
The questionnaire helped me get an idea of what to include in my music video for it to appeal to my target audience and also let me understand how my audience would like me to brand my artist for it to appeal to them.
The questionnaire was very useful because of the large amount of information I received from target audience and it also allowed me to make decisions I found hard such as; what outfit should I have Robert wear to let my audience know he’s an Indie artist.
My partner and I also began allocating job roles to make pre-production and production a relaxed and smooth process that’ll be done fast and effectively. We decided that in Production we will both edit our work together but that I will focus more heavily on the music video where as my partner focus more on the digital and we will both work together on the magazine ad.
To help stimulate ideas for what sort of locations, props, costumes and actors we want to include and how we imagined we should brand our artist we began beachcombing ideas. We decided that the Matt Smith’s 11th Doctor had a very interesting sense of style that is very similar to Roberts and could be used well in the music video. While beachcombing locations were also planned like the school hall or somewhere similar because of its modern and clean look.
We also began looking at public locations in London like Brick Lane Market and the South Bank. Actors and actresses were also looked at but we haven’t completely decided on what sort of actors we want to include because we’re not certain on the route we want the video to take.
One thing we know for certain is that the main girl in our music video must look like our target audience and we must use the visual link between Robert and the piano.