(Production) Callsheet for Filming

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Pre-Production -Recci (Locations In School)

Location: The School Hall

Time Of Day: 16:00

Access information: The school hall is in close proximity so it should be easy for us to get to however it's currently being redecorated and may still be getting redone when we choose to film. Another difficulty with accessing the hall is we have to book the hall in advance for filming, they did say that it would be complete and open for use after half term though.

Facilities: There is a large open ground space for us to lay out the magazine advertisements in addition to having an existing classic grand piano in the hall available for use. There is a stage which is used as a performing space if we decided to film on the stage. There are also stage lights which we can use to light our shots.

Vision Issues: Where the windows are we may encounter lighting issues because of the natural lighting that comes in and particular times of days, this could effect the shots we would like to take such as the long shots of Robert on the piano or the rotation shots we intended to use. We could possibly incorporate the naturalistic light into our shots to give the cinematography a unique look, if we did do this though it could have conflicts with our artificial lighting.

Potential Risks and Hazards: Because the hall has been redecorated there are risks of machinery being left out or possibly having our actors injured by power equipment that has been left aside, this must be taken into consideration when filming.



The Location Could Be Used For: We could use this location as the location in the music video where Robert is playing his piano in a school hall. This school hall offers large amounts of space, naturalistic and artificial lighting, a piano available to use and because it's an already existing location it features real life signs and warning notices that you'd find in a school, this will add to the
verisimilitude of our video.

 Location: School hallways


Time Of Day: 16:00





Access Information: Toilets are nearby, it has easy access to filming locations like the study room, the school hall and the lower schools/sixth forms toilets.


Facilities: There are toilets but nothing of major interest.


Vision Issues: Due to the time we wish to film there may be students,teachers and/or parents who may walk into a shot.


Potential Risks and Hazards: There is a possibility of colliding into school children in the scenes we intend to film so great care must be taken regarding safety of equipment and actors.


The Location Could Be Used For: This area can be used as a location for our actress to run through to get to the school hall because the location is an existing school hall it adds to the verisimilitude because of the real life props that add to the mise-en-scene. The set is also in close proximity to the school hall so it would make filming an easier process.

 Location: Schools Girl Toilets


Time Of Day: 16:30


Access Information: Access to the toilets is difficult because they have to be used during times when they're no longer in use which may be difficult at 16:30, however it is an hour and a half after the end of school so it should be empty. It's easy to access as it is part of the school and isn't far from the other locations we hope to film at in school.


Facilities: Other than having toilets for have our actors change in and do their make up in there aren't many other facilities in the toilets.


Vision Issues: Mirrors in the toilets mean that we will have to be careful with the framing of camera shots shots so that the camera operator and equipment isn't seen as this will reduce the authenticity of our video and corrupt the verisimilitude. We will also have to be careful to avoid getting students in the shot.


Potential Risks And Hazards: Hazards we may encounter can range from water on the floor to damaged cubicles. Before filming we must make sure that everything is dry and in working order to avoid injuries.


The Location Could Be Used For: The location can be used for the scenes of our actress in the toilet contemplating taking Sea Kelp and receiving a text from Robert. With intelligent shot framing, the location could also be used for the shits were our actress is putting on make up in her bedroom.

Location: Sixth form girls toilets

Time Of Day: 16:30

Access Information: The sixth form toilets are easy to access but offer less time to film in because they are only available while the sixth form block is open. The toilets only permit access to sixth formers so we may need a visitor badge for our actress as she's not part of the sixth form. Filming in these toilets is also harder as there are more sixth formers in the sixth form block then there are lower school students in the school.

Facilities: Other than having toilets for have our actors change in and do their make up in there aren't many other facilities in the toilets.

Vision Issues:Mirrors in the toilets mean that we will have to be careful with the framing of camera shots shots so that the camera operator and equipment isn't seen as this will reduce the authenticity of our video and corrupt the verisimilitude. We will also have to be careful to avoid getting students in the shot as there are more likely to be more students in these toilets then the lower schools toilets because there is usually more sixth formers in the school after the school day ends then there are lower school children in school.

Potential Risks And Hazards:Hazards we may encounter can range from water on the floor to damaged cubicles. Before filming we must make sure that everything is dry and in working order to avoid injuries.

The Location Could Be Used For:The location can be used for the scenes of our actress in the toilet contemplating taking Sea Kelp and receiving a text from Robert. With intelligent shot framing, the location could also be used for the shits were our actress is putting on make up in her bedroom.

Location:Sixth form Study Room


Time Of Day: 16:00

Access Information: The sixth form study room is open for a long enough period of time for us to go from several of our other filming locations in the school to there while still having plenty of other time to film and get the shots we need.

Facilities: The sixth form block (where the study room is located,) consists of a toilet for the actors to do their make up in and a common room (,where if need be) we can tell students we do not want visible in our shots to wait while we continue filming.

Vision Issues: The visional issues we may encounter are students being in our shots that we do not want and the tables in the study room may restrict our ability to film in certain areas of the study room. On a positive note though we may be able to use the students in our shots as their presence may add verisimilitude to our work.

Potential Risks And Hazards:Distractions from students in the study room may be a risk as it will delay our filming and we only have a certain amount of time to film in the study room. Rubbish being left around will be another risk because our actors may slip on the litter and this will disrupt our schedule if it causes the actor any injuries. Tables or chairs can also be an issue for safety as we do no want our actors tripping and hurting themselves or damaging equipment went falling.

The Location Could Be Used For: Scenes where we need our actress to get bullied by the other girls because it's all on the grounds of the school we intend to film at. The location will add verisimilitude to our work and will not require us to bring many props as the set is already furnished and has all the props we would need for the majority of what we intend to film.

(Production) Callsheet for Recci

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(Pre Production) Week 5

This week while designing our digipak discovered that it was far too complex to design with the cube design and the logistics of how we originally imagine to sell it for our artist began to back fire as we soon realised our artist would most likely not be able to manufacture a design for a digipak which not even established artists like "The Gorillaz" or "Katy Perry" have manufactured.

After this revelation my partner and myself went back to a more traditional approach for the digipak and began working with a six side digipak layout for our artist still keeping the design of the cover and back and incorporating the color scheme and certain ideas in like the CD cover and CD holder design and the artist image spread.

I feel that this new design makes much more sense to how we imagined to brand Robert Staines because it's more traditional and won't turn my target audience away yet still manages to incorporate ideas which are slightly different and will just as his music does, show Robert in a interestign and versatile way.

This week my partner and I also went out with the artist to do some test photography to get rough snap shots of the images we will need of Robert so when we go out to take the final photographs we will know exactly the angles,lighting etc. we will need. We used the photos in a rough version of our digipak. This has helped me and my partner alot because it gives us a chance to look at a template for what our design would look like and gives us the chance to make changes before we have the final designs.

This week one of our primary locations (the school hall) was under refurbishment and therefore meant we were unable to film. I'm slightly worried about filming and would like to begin as soon as possible because we're slowly getting more and more behind on our production schedule and the filming was one of the things I had intended to get done first and foremost and right now I have currently absolutely no footage what so ever.

I would prefer to have all our filming done before halfterm as I am not available to film in half term and I'm not sure my actors will be available, if this is the case then I'm going to be behind on a lot of deadlines on my production schedule and will need to begin filming and editing fast.

(Pre Production) Week 4

This week my partner and I created our magazine ad which we drew inspiration from Gwen Stefani’s magazine ad and create our digipak flat plan which was inspired by the Gorillaz digipak I analysed.
My partner and I also cast our main actress for the music video who will be Brigita Kurientiute. We also held a focus group session which although did not consist of as much of our target audience gave us good feedback and helped us decide on the artists costume, Digipak name and also get a seal of approval on our music video content and other media texts.
From the focus group we decided that Robert Staines would wear a formal vintage costume with a modern twist and that his digipak would be called “House Of Porridge” because of the names association with his YouTube account. My partner and I also created our shot list which although brief gives a clear image of the shots we MUST obtain.
We also created a production schedule to keep us up to date with our work and give us deadlines we have to reach. Our final treatment has come out very well with it drawing information from audience feedback from Q&A’s, questionnaires, focus groups, YouTube comments and the artist himself.
After our music video ideas and narrative concepts were approved by our target audience we began to get permission for filming in certain venues and have now begun obtaining the props we need ,(the most difficult props being set lights and newspapers about dieting pills and anorexic teenagers). The most difficult challenge we think we will face is obtaining the correct imagery and making sure our actors can stick to the filming dates we have agreed.

(Pre-Production) Shot List

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(Pre-Production) Production Schedule

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(Pre Production) Final Treatment

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(Pre-Production) Focus group with target audience and mainstream audience

Unfortunately when we began preparation for our focus group many of our target audience agreed to appear in the focus group however when it came to the day of the focus group many of our audience didn't turn up so we didn't have as many of our target audience as we had wanted. On a more positive side our focus group liked the idea of a cold opening for the video detailing what exactly "Sea Kelp" is and also liked the locations we had in mind to shoot at. Our focus group also decided on what outfit they wanted for Robert to wear in the music video.

When we told our target audience the idea for our music videos performance and narrative aspects and they seemed happy with the idea of the narrative and encouraged us to go with the idea. The downsides of our focus group was that a lot of the boys in the group weren't paying attention and kept on giving silly answers that we had to cut out of the video, the focus group also kept on going off task and not paying attention to what we were asking.

I think that because that there wasn't many of our target audience and some of the boys in the focus group weren't paying attention that we lost a good chance to gain important information from our target audience. We did get a good insight into what an exterior audience would like though so it was not a total failure but this focus group does not completely express the views of our target audience.

UPDATE
Here is a more recent and accurate representation of my target audience and I have done individual focus groups with them called "Voxpods".

When doing these individual focus groups with individuals of my target audience I obtained results similar to when I did a focus group with the mainstream audience. My target audiences description of how they imagined an indie artist to look like before seeing Robert Staines was very close to the appearance and style of our artist. The target audience also unanimously agreed on Robert wearing outfit 2 which was Robert's costume seen in my previous post and was also the most popular among my mainstream focus group.

The music video concept was also very well received among my target audience with many of them saying "it's good to bring awareness to this cause" one of the participants said it will be good because they have many friends with eating disorders and one of my participant praised bringing awareness via the song and concept because she once had an eating disorder herself.

 The digipak title was a split down the middle with people saying they liked the "House Of Porridge" because of it's association with Robert's amateur work and some saying they liked "The Boy With The Piano" because it sounded commercial and gave a pleasant sounding image to our artist. We've decided to please both by referring to the artist as the boy with the piano by critics but using the name "House Of Porridge" as the digipak title.

(Pre-Production) Magazine Flat Plan & Digipak Flat Plan

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(Pre Production) Week 3

This week I have analysed various conventions of music videos, digipaks and magazines to give me ideas of what to include, conventions to follow and styles to recreate in my own versions of these Medias. I analysed a “Cosmic Love” by Florence and the machine and began to consider more abstract ways of showing the artist because Florence and the machine used the idea of the performer performing in three different costumes in three different locations that eventually all became one location.
I analysed a Gwen Stefani magazine ad which was primarily the same image of her album cover with more detail on the advertisement explaining who has worked on this digipak and release date. This magazine ad helped me realise that it’s very important have links via imagery to the artists other work, I have now begun to consider using the digipak cover with a few slight changes as the magazine ads main focus or use the same visual style with a different image. The Gorillaz digipak which used a slightly different flat plan design made me begin experimenting with ideas of how to create my own unique flat plan for a digipak.
I and my partner then came up with the idea of having a cube as the digipak and the cube will collapse flat for easy access to the content of the digipak. We could take advantage of the cube design by having the exterior of the digipak being simple photos of Robert playing the piano or interacting with the piano in humorous ways. We’re beginning to design the flat plan for this cover and we’ll see if we can make it work.
To help us with the branding of our artist I created an audience profile which we can constantly refer to when wondering who our target audience is and what they want. I created this audience profile via speaking to members of my target audience and taking information from my previous research questionnaire. Now we have an audience profile, if I and my partner are not with each other at the time of working and are struggling to figure out what our target audience may want, we now have a handy audience profile to help keep us on track to what they like.
Me and my partner also began going through a collection of Robert Staines’ most popular songs on his YouTube account to put into the track list for his digipak and created two extra songs to round off the total number to 10. The two we created we did ask the artists permission and he is now currently turning one of them into an actual song; “Astronaut Man”. My partner and I are now beginning to plan the name of his digipak, we will create a selection of titles to choose from and let our target audience decide in our focus group session.