(Pre Production) Week 3

This week I have analysed various conventions of music videos, digipaks and magazines to give me ideas of what to include, conventions to follow and styles to recreate in my own versions of these Medias. I analysed a “Cosmic Love” by Florence and the machine and began to consider more abstract ways of showing the artist because Florence and the machine used the idea of the performer performing in three different costumes in three different locations that eventually all became one location.
I analysed a Gwen Stefani magazine ad which was primarily the same image of her album cover with more detail on the advertisement explaining who has worked on this digipak and release date. This magazine ad helped me realise that it’s very important have links via imagery to the artists other work, I have now begun to consider using the digipak cover with a few slight changes as the magazine ads main focus or use the same visual style with a different image. The Gorillaz digipak which used a slightly different flat plan design made me begin experimenting with ideas of how to create my own unique flat plan for a digipak.
I and my partner then came up with the idea of having a cube as the digipak and the cube will collapse flat for easy access to the content of the digipak. We could take advantage of the cube design by having the exterior of the digipak being simple photos of Robert playing the piano or interacting with the piano in humorous ways. We’re beginning to design the flat plan for this cover and we’ll see if we can make it work.
To help us with the branding of our artist I created an audience profile which we can constantly refer to when wondering who our target audience is and what they want. I created this audience profile via speaking to members of my target audience and taking information from my previous research questionnaire. Now we have an audience profile, if I and my partner are not with each other at the time of working and are struggling to figure out what our target audience may want, we now have a handy audience profile to help keep us on track to what they like.
Me and my partner also began going through a collection of Robert Staines’ most popular songs on his YouTube account to put into the track list for his digipak and created two extra songs to round off the total number to 10. The two we created we did ask the artists permission and he is now currently turning one of them into an actual song; “Astronaut Man”. My partner and I are now beginning to plan the name of his digipak, we will create a selection of titles to choose from and let our target audience decide in our focus group session.