(Pre-Production) Focus group with target audience and mainstream audience

Unfortunately when we began preparation for our focus group many of our target audience agreed to appear in the focus group however when it came to the day of the focus group many of our audience didn't turn up so we didn't have as many of our target audience as we had wanted. On a more positive side our focus group liked the idea of a cold opening for the video detailing what exactly "Sea Kelp" is and also liked the locations we had in mind to shoot at. Our focus group also decided on what outfit they wanted for Robert to wear in the music video.

When we told our target audience the idea for our music videos performance and narrative aspects and they seemed happy with the idea of the narrative and encouraged us to go with the idea. The downsides of our focus group was that a lot of the boys in the group weren't paying attention and kept on giving silly answers that we had to cut out of the video, the focus group also kept on going off task and not paying attention to what we were asking.

I think that because that there wasn't many of our target audience and some of the boys in the focus group weren't paying attention that we lost a good chance to gain important information from our target audience. We did get a good insight into what an exterior audience would like though so it was not a total failure but this focus group does not completely express the views of our target audience.

UPDATE
Here is a more recent and accurate representation of my target audience and I have done individual focus groups with them called "Voxpods".

When doing these individual focus groups with individuals of my target audience I obtained results similar to when I did a focus group with the mainstream audience. My target audiences description of how they imagined an indie artist to look like before seeing Robert Staines was very close to the appearance and style of our artist. The target audience also unanimously agreed on Robert wearing outfit 2 which was Robert's costume seen in my previous post and was also the most popular among my mainstream focus group.

The music video concept was also very well received among my target audience with many of them saying "it's good to bring awareness to this cause" one of the participants said it will be good because they have many friends with eating disorders and one of my participant praised bringing awareness via the song and concept because she once had an eating disorder herself.

 The digipak title was a split down the middle with people saying they liked the "House Of Porridge" because of it's association with Robert's amateur work and some saying they liked "The Boy With The Piano" because it sounded commercial and gave a pleasant sounding image to our artist. We've decided to please both by referring to the artist as the boy with the piano by critics but using the name "House Of Porridge" as the digipak title.