(Pre Production) Week 4

This week my partner and I created our magazine ad which we drew inspiration from Gwen Stefani’s magazine ad and create our digipak flat plan which was inspired by the Gorillaz digipak I analysed.
My partner and I also cast our main actress for the music video who will be Brigita Kurientiute. We also held a focus group session which although did not consist of as much of our target audience gave us good feedback and helped us decide on the artists costume, Digipak name and also get a seal of approval on our music video content and other media texts.
From the focus group we decided that Robert Staines would wear a formal vintage costume with a modern twist and that his digipak would be called “House Of Porridge” because of the names association with his YouTube account. My partner and I also created our shot list which although brief gives a clear image of the shots we MUST obtain.
We also created a production schedule to keep us up to date with our work and give us deadlines we have to reach. Our final treatment has come out very well with it drawing information from audience feedback from Q&A’s, questionnaires, focus groups, YouTube comments and the artist himself.
After our music video ideas and narrative concepts were approved by our target audience we began to get permission for filming in certain venues and have now begun obtaining the props we need ,(the most difficult props being set lights and newspapers about dieting pills and anorexic teenagers). The most difficult challenge we think we will face is obtaining the correct imagery and making sure our actors can stick to the filming dates we have agreed.